#guide

28 posts

A beginner's shortlist of six Dior signatures, what each smells like, how long it lasts and how to find the lowest current price.

Le Male, Scandal, Le Male Elixir and 4 more Jean Paul Gaultier scents ranked by value, with refill maths and how to beat the price spread.

New to Prada? Eight bottles from the Luna Rossa line to Paradoxe, what each smells like, who it suits, and how to avoid overpaying.

The best BDK perfume by scent character, from Gris Charnel to Tabac Rose, with honest longevity reads and how to avoid overpaying for niche.

Pleasures, Beautiful, Knowing, Bronze Goddess, Modern Muse and Sensuous sorted by the moment they fit, with longevity reads and live prices.

Which Creed to buy first, plus the honest read on the Aventus hype. Five Creeds compared on scent, longevity and who each suits.

Guilty, Bloom, the Flora line and the divisive Gucci Rush, sorted by scent character and who each suits, with live prices and how to pay less.

Which Kilian is worth niche money and which to test first. Angels' Share, Black Phantom, Love Don't Be Shy and 3 more rated on real performance.

The best Lacoste perfumes ranked, from L.12.12 White to Original, with where the value sits and how to buy the same bottle for less.

Man in Black, Aqva, Omnia and 4 more Bvlgari scents ranked by character, longevity and real prices, with the parfum-vs-EDP value call.